Novuake :
I do not even understand how they are not selling?
You can get decent laptops for cheaper with more storage, RAM, keyboard, etc. included instead of sold separately or as a beefy premium option.
Making the drop permanent and promising to have keyboard-cover bundles brings it closer to the price point of similarly spec'd laptops. Now that makes the choice between Surface Pro and a generic laptop a little easier - or harder depending on how you look at it.
This isn't too different from how Google decided to throw everything but the kitchen sink at introducing the N7 and N10 as promotional vehicles for Google Play to kickstart production of Android games, apps and filling their music/video selection... except Microsoft needed a year to realize that if they wanted to establish their Surface/SurfacePro brand and Windwos Store, they would have to aim for low profit per initial sale to seed the market.
Lets see if Microsoft now has a late-bloomer on their hands.