He say "Window" once. No phone, not a single visible "Window", it's corny but not annoying enough to stick. So does MS want people to spread the word for them? As I didn't even know Mr.Old Spice was Mr. Old Spice before he said he was, & "Window" (twinkle/cling) wasn't even any of the standard Windows sounds used.
A huge part of what made the Old Spice ads great was the whole seamless change of, and interactions with the scenery. It was also Very flirty and entertaining in its over-the-top-ness whereas this ad is too static and subtle to work the same way...
Dudes ripping their shirt off, tripping out and staring at rainbows...why not just make a product that works and can sell itself??? The consumer can find weird videos on youtube with the device you make,no need for commercials like this with little or no insight. Give me a upgrade to the touchpro 2,and show me in a witty video why I need it...otherwise I have no reason to upgrade.