Motherboard and ram help please.

[blooboy11]

I'm having issues installing my Crucial ddr4-2400 4gb ram stick in my asrock ab350 hdv.I haven't really forced anything down , but it seems like the stick can't go all the way through at all. The ram says DDR4, I did exactly as the instruction said, is there some incompatibility despite all the research that I'm not aware of?

 

[clutchc]

AS you push down on the edges, kind of help the swing latches up into place. That sometimes helps me when the sticks won't go in easily.