That PSU doesn't look standard. Is that a small form factor? Gonna be expensive and loud.
The CPU vents heat downward? Is that how physics works now? Based on the GPU placing, you're gonna need a short CPU cooler, or liquid (which kind defeats the purpose of a dedicated airflow stream for the CPU).
The GPU must use one heck of a riser to move to the side of the case, basically above the CPU. Also, rear-venting GPUs tend to be loud (because of their one fan).
This case looks loud and expensive, is basically what I'm saying.
P.S., I hope those airflow pictures are mirrored, because otherwise that's a BTXor ITX motherboard. They don't make BTX anymore, and who buys a case this big and puts an ITX mobo in it? Even mirrored, it's still only mATX. Ok, this actually ties back up to the article. You say it's bare bones with no mobo, and then don't mention what mobos it supports. That's annoying.