haven't they consider AMD chip inside, might have been cheaper and savings from that may be used to fund a higher spec'd screen that the AMD chip can support with similar performance, that will eventually lead to same pricing
why can't the most admired tech companies mix practical yet effective, and most of the times efficient, components to bring manufacturing cost low, but instead they opt for a name-bearing component as it's selling point only to make huge discounts on retail prices later on should consumers stay away mostly because of price considerations,