and It's pretty loud at idle.
Disable Smart Fan Mode.
What are the fans and pump plugged into?
You should be able to open the case up and trace the fan and pump cables with your finger(s), and identify which mobo headers they are plugged to.
In your screenshot, see how Smart Fan Mode has the box checked? Try unchecking it. That should give you more control of the fans.
should the pump cable be plugged into the pump fan
and the radiator fans into the cpu one or system fan?