9 GHz barrier falls hard. Very exciting
I always consider those EXOC stuff to be like high end motorsports. They're exciting to watch, even though whatever they do on the track won't affect me in anyway (and to be fair won't change my car buying decisions either). But who knows, maybe they learned one thing or two which would trickle down to the consumer level products.
That's exactly how I explain being a PC Gaming Enthusiast and overclocking to people that ask why I(or others) do it.
It's like cars, you tinker with your machine when you have time then take it out for races.
People enjoy different things.
I've been a PC Gaming/Hardware/Overclocking Enthusiast for 30 years.
My current system is 10900K on ASUS Maximus XII Apex. Even though I am not an extreme OC'er, I have never used liquid N2, I'll buy another Apex. All my ASUS Maximus boards have been very stable, reliable boards. Also I prefer the feature set, layout, PCIE slots and I/O.