Is this supposed to be a bad thing? Competition produces innovation. When two companies compete, each company wants its product to be better than the other company's product, meaning they will be trying to make a product that is as good as possible.
Thanks to this kind of competition, computational power is growing rapidly.
Come on, now. 'This kind of competition' of power consumption be damned, as long as I win, is not healthy... kinda hints of desperate, or pushed into a corner.
3090Ti doesn't need 450w+ board power - it's still a beast,
even with a 300w limit, but most people don't touch things like power limits or undervolting.
AMD's cards are on Nvidia's butt this gen, and even defeat them in some metrics, while using fractions less power to do so. Even their refined 6x50 models aren't demanding much more... yet, Nvidia's best products 'needing' up to 60% more power to crush AMD's best - they failed there - is a necessary evil or something?
AMD Vs Intel cpus? That scene looks much better.
The current gpu scene? What the crap...