Nyara
Prominent
They selling big air with better performance than Noctua for $40, in case you prefer air over AIO.AIO are not as reliable as standard air only coolers, IMO. Lots of things to fail with an AIO, but big air just works.
Deepcool & others are not far behind in performance among air options, too, the landscape changed a lot in the last few years, and Noctua is no longer the only good option widely available.
It was a wonderful option to buy their $60 cooler some 10 years ago, but paying $150 now while the rest of the market beats them/roughly equals them and charging $40-60 for it, well, I would definitively make sure I am not cutting budget elsewhere in the build first for it, minimum.
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