Looks like a pretty decent phone. I'd probably pay $450 for it, since it would cost me $100+ in app rebuy's, etc to switch from android. $750 is crazy, a Note 3 costs less than that. If Microsoft wants any significant market share, they need to start selling hardware at cost, and eat development costs, otherwise, they're stuck in a death spiral of no one buying there stuff because of lack of support because no one buys there stuff. The pain would only last a couple of years, unlike supporting all the development for the next 10 years while not getting any market share. This isn't rocket science, it's the same thing that just happened with the surface. I'm not sure how the powers that be don't get this.