Firstly, let me say that I haven't used an Apple computer since the 80s. I had an Apple II, and a Macintosh. I left that for the Commodore Amiga, which I loved. And, then moved to IBM compatibles as the Amiga faded away (Commodore is back now, however), and have been using them since. I've worked on computers all my life; both hardware and software.
As I've researched Apple computers, I find that they are not hands-down the best computer; especially for the money. Having software and hardware developed by the same company can be advantageous. Also, the battery life is good. But, nothing is dramatically better.
I have a friend who just recently bought a MBP. He's rather smug about owning one. From what I can tell, he thinks having one makes him some kind of computer expert. He's really just an ordinary user. When I asked him what was so great about it, he pointed out extrinsic features like the battery life, retina display, the light weight. Nothing you couldn't find in an Ultra Book for around 1/2 the price. He has yet to tell me anything great about the hardware, or the OS. When I point out the smaller pool of available software for the MBP, all of a sudden that is a feature. Perhaps someone should write Ben and Jerry's Ice Cream and tell them that if they had fewer flavors, their ice cream would be better. Also, I've noticed when you criticize an Apple owner's purchase(s), they're very touchy about it.
I don't really have a dog in the OS fight. All OSs are mature now, and suitable for the average person's tasks. They are far more user friendly than OSs of the past, and do well an insulating the more advanced features from the average user.
Personally, I have my own ideas on what an OS should and shouldn't be. I refuse to upgrade to Windows 8. I don't know what MS was thinking. If Windows 9 doesn't go back to a desktop OS, I'm switching to Linux. I'm currently using Windows 7, and like it more than any OSs I've used; past or present.
So, let me say that I don't hate Apple, I just haven't found a good reason to own one. Having less really isn't more. Paying more doesn't make something better. And paying less for something that does the same is sensible.