Think of the expenditure on nvidia's part between manpower, resources, storage, server time, bug checks and fixes, updates with new games, divers etc, that simple software is in reality a pretty big deal. I can't blame them for tracking actual usage vrs 1 off downloads when users decide it's not for them. Nvidia could be like most others and do a simple driver update every few months requiring the user to manually go to the nvidia website and look up the gpu for latest drivers, instead they offer an automated system to try and make your gaming experience better. Can't please everyone, but 'it happens. So they wanna know if ppl actually consistently use that expensive software or is it a waste of time and money. Considering it costs an nvidia gpu owner exactly nothing more than a few minutes at most, I for one can't blame them.