[citation][nom]Euphoria_MK[/nom]Maybe this will be the slap in the face they needed.They need to get their shit together, lower their prices and make a product that does not require a small nuclear reactor to power it up.[/citation]
You're right, before this, they had no motivation whatsoever to make a good product. They didn't even try, why would they?
Only now do they realize they should make a good product. Before, good product, sucky product, who cares? It's not like they'll lose their jobs, or create stockholder unrest, or be embarrassed, or live with shame if they keep making inferior products. Hmmmm, then again ...
Whatever issues NVIDIA is going through, it's not motivation. That's plain wrong.
Don't get me wrong, I'm not a fan of theirs, and I refuse to buy anything with any part that they sell in it (I've had too many problems with their garbage, particularly chipsets), but they are in a very, very bad situation, and will be going out of business soon unless they do something drastic, like buy VIA.
AMD can make a GPU that works very well as a GPU. That's all they need to focus on. NVIDIA has to somehow make the CPU less important, and make programming the GPU easy, and very worthwhile, in non-graphics situations. If they don't, they realize the discrete GPU is going away, or diminishing in importance with Intel and AMD moving more and more towards integration with the CPU. NVIDIA can't play in that game, so they try to change it, and make the GPU a more important part of the system, not just for graphical tasks. On top of this, they like to make huge monolithic dies that perform better than the best AMD GPU, without considering power and cost to produce as much as AMD does.
Put it together, and you have a GPU that fails miserable for GPU tasks.
They need to buy VIA, and integrate a CPU/GPU just like AMD and Intel, instead of trying to change the game, which they can't do because they are too weak.
If not, they'll be dead soon, which is what I really hope for. I don't think I've ever hated a company as much as NVIDIA, not only because they make crappy, buggy products, but also because the bombast and disrespect they use when competing with other companies.
And before someone whines that if they go away, ATI will charge more, etc..., that's not necessarily so. They would still have to convince people to buy a discrete card, which will get more and more difficult with CPU integration and the improvements there, and Intel still might enter the fray. Also, it's obvious that discrete cards are going to lose sales, and if ATI can sell a lot more cards, it helps lower the development costs per card.
Either way, with sales tanking for discrete cards, prices will go up, and while the market shrinks, it's not clear if it will remain big enough for two players. AMD/ATI can't go away. NVIDIA can.
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