Millions of computers are sold by Dell, HP, Lenovo, etc.. with horrible onboard video. All of those people were potential pc gamers. If every computer had decent video capability, more people could play games. From that increase, some would become heavy gamers and purchase a higher end video card. Instead nVidia/AMD accountants were so desperate not to lose any discrete video sales they put subpar offerings in their own chipsets and created hundreds of different models of their video cards. Do we need High/High, High/Medium, High/Low, Medium/High, Medium/Medium Low/High, etc.. cards. Why not integrate decent video into every computer and have a new High end video card every year. Good for hardcore gamers, easy to understand for new pc gamers(console users, parents buying computer for kids, etc..).