Bravo, in another 6-9 months nvidia will have managed to produce a 10.1 compliant card, like what a year and change after ATI? they jumped the gun on DX10 cards by a year....but hey, when you can force developers to disable 10.1 performance enhancing features for your "the way it was meant to be overpaid" games, why bother? after all the gripe AMD/ATI got with the 2900xt release, i'm just loving this.
The gtx 260 was a $400-450 card on release...the gtx 280 was what, $650-$700 and up? They release it 6 months late, but manage to snake their launch a few days ahead of the 4800 series. It's just beautiful.
The $200 4850 is comparable in area's to the gtx260...despite having 384mb ram less, and both using GDDR3. So the "nvidia will lay waste to ati when GDDR5 is more widely availble" defense doesn't fly. The fact that they could price their cards so high without at least gddr4 is obscene. The 4870 outdoes the gtx 260 in near every area, matches performance with the gtx 280 in numerous games, and out does it in several more...in high resolutions, with AA enabled no less. With half the RAM, at 1/2 the cost of the initial gtx280 price.
Without even having an official driver realese for the 4800 series yet. You can not deny just how little effort they've put in, and how badly they've been price gouging. AMD/ATI aims for the mid-range market, because all in all that's alot more sales then high end bracket, but end up competing with the flagship competition.