Math Geek :
green team does not have to lose, folks just have to stop following the herd and realize amd is offering solid stuff and stop listening to the haters and fear mongers out there spreading false info. you can game very well on a 480 and don't need an expensive nvidia 1070/80 or beyond at the inflated prices. or keep believing the fps hype and pretend if your not on maxed settings at 10000000 fps at 4k, then you're somehow missing out.
not saying nvidia is making junk, but they are taking advantage of people's bias and making a ton of green in the process. lower cards of course dropped in price as amd competed but they are gouging like crazy on the higher end stuff since right now there is no competition. i'm sure amd would do it as well if they got the chance, and hopefully they will get that chance eventually. they just need some MAJOR advancement they can surprise nvidia with.
while 1080 indeed expensive i don't really think you can say the same for 1070. in previous generation you need to at least cough up $650 to get that level of performance. now with this generation such performance has been drop down to $400-$450 mark. that's defintely a welcome improvement.
also while cards like 480/1060 perform quite well in majority of games most of them were old games. both card are considered as a mid ranger this gen. while they are fine running some old games but it might not be necessarily the case for future games. watch dogs 2, dishonored 2, and deus ex mankind divided for example really show that both RX480/1060 is a mid range card when the card cannot max out those game at 1080p res.
https://www.techpowerup.com/reviews/Performance_Analysis/Watch_Dogs_2/4.html
https://www.techpowerup.com/reviews/Performance_Analysis/Dishonored_2/4.html
https://www.techpowerup.com/reviews/Performance_Analysis/Deus_Ex_Mankind_Divided/5.html