I don't know a way out for reviewers, but I disagree that Nvidia and AMD have no blame here.
Any manufacturer should do a market analysis before they set the MSRP. That analysis means they do a supply / demand curve to determine the *correct market price* for their product. I guarantee you that both AMD and Nvidia have done this. They know more or less where these cards will *actually* sell at based on how much supply they provide.
But they are not setting the MSRP to that number, which pads the pockets of AIBs and retailers who later mark up the price well beyond MSRP. This is a trick that they seem to have 'learned' during the Covid year(s). They don't want to make a lot of these cards with limited TSMC allocation, so they are setting the MSRP artificially low and will then talk about unprecedented demand for their cards.
It's all basically a big lie, that pads the pockets of AIBs and retailers who they don't want to see leave them in the event there is a future AI market implosion. Think back to the implosion of network infra providers during .com, the likes of 3com, Cisco, Novell. It's likely to happen. They know this.
This is their hedge.
I think it's less about padding the pockets of the AIB partners, and more about shifting blame, while Nvidia pads their own pockets.
AIB partners are forced by Nvidia to pay such high prices for the chips that they can't really make any money at MSRP, Nvidia wants to keep all the money for themselves.
Even when stock is good, AIBs have no choice but to charge over MSRP, so consumers blame the AIB for high prices. Nvidia sits back to enjoy good publicity for releasing a "good value" product that is in "high demand" (relative to their nonexistent supply). Nvidia knows high prices are inevitable, they want prices high, and they engineered the whole situation. I would go one further and say I think Nvidia intentionally wants customers to balk at the high prices. It's like Rolex or Rolls Royce advertising to people they know will never, ever be able to afford their pointless, overpriced luxury products. Elite luxury is all about brand perception. This paper launch isn't about selling $1000 gaming GPU's to kids too young to understand tech influencers make their money through sales commission paid by their advertisers. It's all about generating enough buzz to make billionaires feel important when they buy enough $100,000 GPUs to fill a warehouse. So many cards that no company will be able to use them to turn a profit - not even if they were so good that they stayed on the bleeding edge of performance for the next 10 years.
At least, no profit if they try to use their AI for a consumer-facing product. I think some of these AI projects are more about trying to really good auto traders that can break/manipulate the stock market/crypto currency/world economies/etc. The first one to do that will probably make all the money in the world (maybe Nvidia's success is because they already reached that breakthrough)....
Point being, Nvidia just doesn't want customers to realize they are acting as a literal monopoly - and one of the largest companies in the history of earth... despite AI currently being a niche and and arguably inessential fad market. Nvidia wants to avoid recognition for choosing to be the root cause of evil. They want customers to blame those mean ol' AIB partners who are always bullying underdog Nvidia and telling them what to do.
At least, that's what it looks like what Nvidia hopes their perception will be. That hinges on us gross little consumers thinking that $550 is a good price for any gaming GPU - even a mediocre one. Personally I strongly disagree. New PC games just are not good enough to be worth that price of admission. Nobody cares what I think though, not with all the automated scalper bots trading these cards back and forth with each other are probably helping Nvidia with their cause. Whipping people into a panic for no good reason. Or at least they will, right up until the bubble bursts. Nothing about this system seems stable.