The people selling GPUs at 2-3X MSRP are the retailers and scalpers, not AMD and Nvidia. AMD and Nvidia get whatever price they contracted with AiBs to provide those GPU+GDDR6 kits for however long those contracts run for.
Sorry, but the fundamental issue starts with the MSRP being too high already.
Yes, 2x-3x MSRP are charging AIBs, shops (which are official scalpers) and individual scalpers, but what people forgot and now completely ignore is that the MSRPs are too high, those are already wrong and were wrong since Turing.
2080 Ti at $1200 MSRP was too much and not worth it, yet people said, "no it's good, give me +30% performance over 1080Ti and +70% increase in price, because we belive the RTX and DLSS lie". And it was a lie for almost 2 years and then they realized the $1200 2080 Ti can only do RTX and 1080p! Such a great GPU!
3090 at $1500 MSRP is too much and not worth it, it should not cost that much.
3080 Ti at $1200 is too much and not worth it.
3080 12GB does not even have an MSRP! - that in itself is ludicrous and because they could not delete the MSRP of the already launched GPUs they now increase it, for those GPUs.
3080 10GB is the only high tier GPU that has a fair MSRP and now will be unofficially discontinued, because they have the new 12GB version to milk the sheeple.
3070 Ti (8GB) at $600 MSRP is too much and not worth it.
3090 Ti and 3070 Ti 16GB will aslo NOT have an MSRP! - ripoff to the next level. How much more proof do people need to see the scumminess of nvidia?
The mid and lower end SKUs are more or less ok with their MSRP, but all those I stated above are wrong and people should not accept those prices as good prices, just because we have insane 2x-3x prices too.
Too many people with more money than sense, too many brainwashed fanbois and zombie consumers... yeah, the world is turning into a lunacy asylum because there are more people that support any and every price increase of these companies.
And now nvidia raises the MSRP even more? I don't care about their legal and financial excuses for doing it... no one, I repeat, NO ONE (sane) should be ok with even higher prices and more price hikes.
And no, AMD or intel having high prices or increasing their prices is not ok either... it's not just nvidia.