News NVIDIA reportedly raises GPU prices by 10-15% as manufacturing costs surge — tariffs and TSMC price hikes filter down to retailers

[logainofhades]

Thankfully I am not in the market for a GPU. My RX 6800 is still plenty, as is the 4060 in my laptop.

 

[thestryker]

Just look back to when Intel was selling the 6950X for $1700. Zen came out and just a few months later Intel released a new 10 core in the form of the 7900X for $1000. Thankfully the competition isn't nearly as bad as Skylake vs Piledriver in the GPU world but the market share is just as bad if not worse.

Intel didn't change the price of their top performing core i desktop CPUs until they increased the core counts is the point. HEDT doesn't really enter into the equation because Intel priced those around Xeons to minimize the number of companies willing to drop down. HEDT CPUs typically moved the price point down one each increase of core count (this is exactly what happened with the 6000 to 7000 as the 6900K was $1000). It wasn't until the 9000/1000 series when the floor dropped out when Intel lowered pricing on the former post launch then never really made much of the latter.

If Intel had priced like GPUs have been then those prices would have risen because let's face it nvidia has as much of the GPU market as Intel did CPU during that time. The entire market behaved differently likely due to lack of shortages more than anything else.

 

[bit_user]

And that's why Intel is offering relatively good value, which led me to buy a B580 last week. It works well for the level of gaming I want to do (4K, 60Hz, mostly older games), BOINC work units, and playing around with AI.

I want to buy an intel dGPU, but B580 doesn't excite me.

Also, one reason I skipped the Alchemist generation is the high idle power draw. Initial reports are that Battlemage didn't fix that, but maybe some driver updates addressed it, post-launch?

 

[Eliticus]

Are you joking?

I'm completely serious.
My computer can basically run anything at 4k/144. But I bought all that for AI - all the good games are > 5 years old and have mid range graphics at best at the time they were new. Meanwhile, those games only need those specs because of slop code being highly inefficient and graphical fidelity being the equivalent of lipstick on a pig, hiding their lack of substance behind pretty graphics and hiding their lack of fun behind addiction.
I know of one exception coming out soon, and the graphics are again mid range.

 

[drivinfast247]

I'm completely serious.
My computer can basically run anything at 4k/144. But I bought all that for AI - all the good games are > 5 years old and have mid range graphics at best at the time they were new. Meanwhile, those games only need those specs because of slop code being highly inefficient and graphical fidelity being the equivalent of lipstick on a pig, hiding their lack of substance behind pretty graphics and hiding their lack of fun behind addiction.
I know of one exception coming out soon, and the graphics are again mid range.

Ohhhhhhhhh......ok. Those are called opinions. I thought you were stating facts and not feelings. I get it now.

 

[greenreaper]

I want to buy an intel dGPU, but B580 doesn't excite me.

Also, one reason I skipped the Alchemist generation is the high idle power draw. Initial reports are that Battlemage didn't fix that, but maybe some driver updates addressed it, post-launch?

I would have liked a 'bigger' model myself but prices were rising and I had it in the cart at the original £249.

As for power: it's better, not the best, but equal to or better than an equivalent AMD card at the time it was released (it's a smaller card than the A750 with big architectural gains to make up for it); to reduce idle power you need to enable ASPM in power plan settings (and in the BIOS if not enabled there) and I can confirm that this has a non-trivial impact on board power in my case. There may also be increased draw if you have something more than 4K 60Hz but that advice was for Arc so not sure it applies.

 

[aberkae]

Don't worry. AMD will swoop in with a 4090 competitor at a new higher price point than the competitor. All by plan after allowing prices to swell. AMD the gpu savoir!🤪

 

[bit_user]

Don't worry. AMD will swoop in with a 4090 competitor at a new higher price point than the competitor. All by plan after allowing prices to swell. AMD the gpu savoir!🤪

AMD underestimated the popularity of the RX 9070 GPUs and therefore didn't produce enough chips to meet demand at launch. This has been confirmed (I can cite a source, if you need proof).

Prices have stabilized and already starting to come down (reportedly, there are even some cards available at MSRP, in Europe). I've seen some of the non-XT models selling for only $50 over AMD's suggested pricing, in the US. That's just 9%.

https://www.newegg.com/asrock-chall...814930138?Item=N82E16814930138&SoldByNewegg=1
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That's currently in-stock (has been for the past 3 days, at least) and sold (new) by Newegg.

But, I am not surprised to see some using this news to lash out against AMD. Haters gonna hate.

 

[aberkae]

AMD underestimated the popularity of the RX 9070 GPUs and therefore didn't produce enough chips to meet demand at launch. This has been confirmed (I can cite a source, if you need proof).

Prices have stabilized and already starting to come down (reportedly, there are even some cards available at MSRP, in Europe). I've seen some of the non-XT models selling for only $50 over AMD's suggested pricing, in the US. That's just 9%.

​

https://www.newegg.com/asrock-chall...814930138?Item=N82E16814930138&SoldByNewegg=1​

​

That's currently in-stock (has been for the past 3 days, at least) and sold (new) by Newegg.

But, I am not surprised to see some using this news to lash out against AMD. Haters gonna hate.

So in your mind owners 5090/9800x3d who want an AMD solution that will destroy the 5090 are AMD haters tell us more? To me the 9090xt rumors are a silver lining for the current shyte show.
Also what your thoughts on AMD not having an ai upscaler in its handheld solutions like xess MSI claw 8? Current Xbox Asus aly handheld is on FSR 3.x. Which some say is inferior to xess ai upscaler and frame gen in latency and image quality.
More like bias eco chambers eventually echoe out to reality.

 

[bit_user]

So in your mind owners 5090/9800x3d who want an AMD solution that will destroy the 5090 are AMD haters tell us more?

Nope. I was referring only to the statements concerning pricing.

To me the 9090xt rumors

I haven't heard them and wouldn't trust them, since they contradict more trustworthy rumors about their flagship-tier GPU, for this generation, getting cancelled. The gamer community has a way of talking itself into believing favorable narratives, such as what happened with the ridiculous expectations around Zen 5's IPC uplift. I'd advise sticking to reputable leakers and ignoring everything else you hear.

Also what your thoughts on AMD not having an ai upscaler in its handheld solutions like xess MSI claw 8? Current Xbox Asus aly handheld is on FSR 3.x. Which some say is inferior to xess ai upscaler and frame gen in latency and image quality.

I have no detailed knowledge about recent FSR or how they compare. It seems AMD hardware just didn't have the capability to offer something like FSR 4, before RDNA 4, but I can't say that for sure. I would agree it's disappointing that their APUs always seem to lag their dGPUs by at least a generation.