Hopefully sales are slow enough they are forced to reduce prices on the entire stack to sell any inventory. I'm actually hoping the rumored Alchemist + refresh rumors are true. The performance has seen massive improvements since launch with driver updates and they have admitted they have optimization to do, but for the price they are asking I'd be really tempted to buy one. The refresh, if it happens, would hopefully be a fairly significant improvement with architectural improvements and further driver optimization very likely to yield significant gains over the course of its life. Keep the prices the same and they'll be a damn good budget option, forcing Nvidia and AMD to reduce prices if they want to sell their cards. Intel needs a win and the GPU market needs a solid budget option. They could own the low the middle end and leave the overpriced end to the competition.