Question Nvme not showing up in bios nor windows install

[Bcawesomer]

Evga z490 dark king pin edition
Samsung 990 pro ssd with heatsink
Bios version 1.04

Drive is not showing up in bios or windows install I don’t know if it’s cause faulty install doubt it’s because of bios setting cause old 970 evo worked fine

Help is appreciated

 

[Bcawesomer]

Photo of ssd installation

 

[Bcawesomer]

it’s a new drive right now I have 3 technically 2
theories
1.bios to old
2.secure boot being enabled. if this is the problem I’m I going to be forced to disable or would updating the bios make the ssd detected.
3.incorrect installation but I doubt it

 

[Bcawesomer]

Turned secure boot off still not working unfortunate

 

[Sohom]

It's dead.

 

[Bcawesomer]

It's dead.

Just bought it dead on arrival seems unlikely