i used pcpart picker and the cheapest 1 (minus case) and an evo 212 (casue no price for the 1 they used and evo is cheap but decent) and a b365m MB (as didnt see any listed for theirs and i pciekd a 76$ one. middleground one)
it would cost you $550 for their $699 one. (even if u add in case your paying near $100 more the worth of parts)
and a build for their top comes out to $780 when they want 999$. payign aroudn $150+ more than the value (by time u get a case)
and now-a-days pc buildign is childsplay as logn as u dont follow the verge video <_<.