After the experiences, mostly in the area of a lack of any substantial support for the CAM software, used with the Grid+ v2 and Hue+, plus feedback from a TON of Kraken owners, I'm not sure I buy the whole apple-esque we're all about the customer feedback lines.
In three years they still haven't managed to get the CAM software to work correctly, especially in the area of conflicts between CAM capable hardware and the Aura/RGB hardware found on a lot of boards these day.
I find it at least somewhat hard to believe their track record in this area will be any better than the support offered for CAM, Hue+, Grid+ or Kraken, which is shaky at best and unacceptable in practice. Maybe they can change that atmosphere though. It would be nice if they did because most of their products are fairly worthy when they work right.