"Should also point out that while the Rift won't be too expensive, neither are the parts anything you couldn't find in a $300 smartphone, and phones come with all kinds of communication parts and licenses which the OR won't require."
Those smart phones only cost $300 because they are heavily subsidized by the cell carriers. Surely the Oculus Rift is going to be more complex than a Samsung Note 3. So how in the world is the Oculus Rift going to sell for $300 with low volume while the Note 3 sells for $650 with high volume?
There is no way this thing will sell for $300 and be any good. The $300 developer version was more about marketing than anything.