I was so excited for this, checking the Oculus site daily and was expecting the price to be $500 or below since DK2 was $350. Having never experienced VR, I was willing to make that investment on a pre-order and be an early adopter ignoring the competition (Sony Morpheus and HTC VIVE alternatives).
I got to Oculus's site in the morning and when I saw the price at $599 and $30 shipping for delivery in April/May, I put my creditcard back in my wallet and closed the site. It's not that I can't afford it, it's that I feel that is too much to pay for something that has limited support. I may or may not use a few times and let it sit in the corner and I don't want it to be a $600 costly mistake.
Ultimately the market will decide if it was a smart move to release it at $600+. I'm hoping they made the wrong move as people will vote with their wallets. But now I'm more interested in the alternatives.