While I recognize the value of a company having a lot of capital backing you up, Facebook has done so very much to defecate on the very idea of privacy, to shamelessly exploit its users' private information for advertising revenue, and to do its best to hide and/or understate the above activities, that it's difficult for me to get excited about any Rift developments now, save for their ability to push the tech forward and inspire similar companies' products which I AM willing to spend money on.