PC industry is getting boring let's face it. I frequently visit three website, dpreview for camera, macworld for apple stuff, and tomshardware for PC stuff. The past half year I have felt Toms is getting less and less in the hardcore hardware stuff, like benchmarking, cutting edge powerful stuff you know (I assume a reflection of less and less exciting innovation coming from the PC field). And open any bestbuy flyer and checkout the PC or Laptop section, beside components, anything different from a flyer a year ago? two years ago? nothing!
I think PC industry, if want continued growth, could learn a thing or two from the camera industry. Basically the camera companies is producing self-contained computers to do one thing: taking photo. Take Canon for example, they make their CPU (the sensor), the hardware (the camera body and lens) and software (the camera system). All by themselves, then they can have a lot of play. Apparently every two years or so a new sensor is developed they can put it in a new model of camera and you would want to buy that; but they never make use (I believe they try not to) of the full potential of the sensor for the first gen of that sensor. They tweak the software to lure you to upgrade. They tweak the hardware (giving you bigger screen, flip out LCD, bigger OVF, etc. ) to lure you to upgrade.
Unfortunately PC industry wasn't shaped up this way, PC manufactures really just have one line of business, putting stuff together. everyone is the same using the same components, same OS, same bundled software etc. That's why apple is doing better for now as they at least have a say in their OS, bundled software, and kinda in the hardware (mainly casing I guess but form factor also counts). Imagine each computer manufacture has similar model to Apple, it would be like camera world. Lots of people actually jump ship often or use multiple systems because from gen to gen certain innovation from different camera brands catch their attention. It's easy for camera industry to do as their output are the same and just one thing: a jpg photo (or raw).