The EVGA SC series always came up short in the overclocking department because of their propensity to use reference PCBs and stick VRMs. The 970 design was defficient (1 of the 3 heat sinks missed the GPU). later versions fixed it but they still had other issues, one of which was a weak VRM. The EVGA FTW and SC series (ACX versions) are also deficient, You can fix this by getting the missing cooling pads, then disassembling, installing the pad and reassembling.
With the 10xx series, AIB card vendors are still making better than reference cards.... all FE cards throttle, most AIB cards don't. And yes, there are vendors with better designs, which should overclock better. The problem with 10xx series is twofold"
1. Boost 3.0 is the serving as the speed policeman. You could get much higher OCs but Boost 3 is not letting tusers take advantage of the improved componentry.
2. AFAIK, no one has as of yet cracked the 10xx series BIOS.... and while many folks have had success swapping 1 cards BIOS for another, we can not as yet go into the card's BIOS and edit it ourselves.
So yes, there are cards with better componentry, better designs, better VRMs, etc.... but in practice, they haven't been able to distinguish themselves because Boost 3 is reigning them in.
Be aware that any advice in this vein requires one thing ... monitor resolution. I'll assume 1440p
As you can see, at 1440p, a single 1070 is faster than two 970s in SLI. At 1080, the gap widens a bit.
https://www.techpowerup.com/reviews/MSI/GTX_1080_Gaming_X/24.html
The other thing we see here which I think is weird is that there will be like 4 cards on the same PCB. IIt's been a while since I looked so i may have this slightly off, but
MSI 1070 Aero is a good card, lowest price
MSI 1070 Gaming is a good card, for a lil more and lets you use an app to pick between 3 OC presets
MSI 1070 Gaming is a good card, for a lil more and lets you use the app and has a LED
MSI 1070 Gaming is a good card, for a lil more and lets you use an app , has the LED and a slightly higher OC.
In all likelihood, you can manually OC the Aero to the Z. I am finding that with 10xx, peeps are picking which one they want based upon color as much as anything else. Design wise, I like the MSI Gaming (red) or OC (white) designs.
Hardware.info reported that it ha the best design of any they had seen 'so far'. Where I might recommend otherwise in the past for a certain card, if someone asks for advice, and had one in mind, (Asus Strix, MSI Gaming, Gigabyte Windforce, Zotac amp), I'll just leave it be ... only ones we don't recommend are the EVGA SC and FTW,
MSI 1070 is a good card, lowest price