@eklipz330
"nothing on optical zoom and the flash looks pretty wimpy... that quickly went from very interesting/disruptive to this is neat but expensive. add a decent 4x optical zoom and an included flash and man, this think would be killer. "
It's clear you know nothing about cameras or photography. Fixed lens gives you a lower wider aperture, therefore a narrower DOF and better low light sensitivity. Also, a much sharper and less distorted picture.
Zooms are a heavy compromise and heavily supplemented with flash which washes everything out and oversaturates the colors. Real photographers will use flash, but dial it down to lower levels, use a diffuser, or bounce the flash off walls to even it out.
It's clear panasonic wanted to go after enthusiast or pro level photographers with this phone. Both of which features they don't want, or know how to work around.
I normally shoot with a $1800 canon 6D with a fixed 85mm lens. But it would be nice to have this phone as a carry around never miss a shot camera.