Not only did they tank the Alienware brand, they also tanked their own XPS brand, because they couldn't continue to sell the formerly, highly upgradeable, XPS, alongside the Alienware. They would be eating into each others sales too much.Anyone in the know would sing out loudly to stay far away from Dell home PCs in general, and they tanked the Alienware brand for desktop gaming as soon as they acquired it(not that it was super before then).
CASE IN POINT: I have used an Alienware laptop for work and play for the past 10-years or so along with my regular company HP issued laptops. Very happy to date with my Alienware laptops naturally all at my own expense. Based on performance and need the companies HP’s are replaced every 16-24 months at NIKE with about 75,000 employees worldwide. HP in order to move product offers laptops at a 50% discount (15.000 minimum units per NIKE order) and a no argument 1-year warranty and ‘dedicated’ corporate direct tech-service to our IT boys. As to a desktop I am still running along with my ‘all proprietary’ Dell XPS 730x which I purchased in December 2008. Maintaining and upgrading the 730x over that time cost more than what I paid for the desktop PC initially at a cool price of $5,200! Not happy. But NIKE had a big bonus that year and nostalgia prevailed! Dell had been trying to get their foot into our door in Beaverton which would be nice. Then a qualified executive I would get a 30% DELL discount and much extended warranty services for any of their products. But what the hell…many now retired guys like me are sitting fat cats, with major tenure, stock options. big RMD's and golden parachutes! So discounts no matter what, do not really matter in the big picture.However, their desktops are a joke. I should know as I own an Aurora R10.
Dell's laptops are awesome, the design and thinness for the money is what drew me to buy an m17r2 a few years ago. It's been an excellent laptop. With a coupon, it was several hundred dollars cheaper than anything else with similar thickness.Dell actually makes some of the best if not the most innovative gaming laptops sold with the Alienware badge. They really are cutting edge and have been for at least the last 10 years. However, their desktops are a joke. I should know as I own an Aurora R10.