Google makes a browser that can't block ads ...
I'm surprised Google let Chrome block ads at all for this long.
"A fox guarding the hen house" comes to mind.
I've always used Firefox and Noscript, but even this was only a last line of defense.
Adguard DNS can block ads no matter which browser you use.
https://adguard.com/en/adguard-dns/overview.html
A custom HOSTS file can also block ads no matter which browser you use.
http://winhelp2002.mvps.org/hosts.htm
When I teach Online Security classes I sadly use Toms Hardware to show the difference between a site with tons of ads (before any of the above protections) and a site with no ads (after the above protections) with a page load timer showing exactly how much time is saved with ads being removed.