"Platformitization"

[Brett4u6]

Intel is following the Centrino model for the desktop... packaging a processor and chipset as a platform under a brand name, the first one to be named in Q3.

While Centrino worked great from a marketing standpoint for Intel, I didn't see that it gave the consumer much for the price premium. As long as you got the Pentium M you were doing pretty good so why buy the package.

What do you think of the idea for the desktop?

 

[Crashman]

This will be great news for Dell and bad news for smaller builder, such as the shop on the corner, or you. When you sell the computer you built, it won't have the marketing label Intel allows major OEMs to use, because you won't have the marketing license they'll get...for free, simply for using a combination of parts together.

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