Do not get me wrong, I love innovation and new techs and stuff but this "prototype" just looks like some regular phone components sticked to a transparent polycarbonate...
More over, the "display" can only display 0 and 1, since it seems holographic, the only PCB shown seems the one used for the audio (where is the main PCB?), the SD card is connected to thin air and the same goes for the mini USB.
I have taken a lock at the web page of Polytron Tech from Taiwan and its business is more about working with glass and its visual effects than "transparent smart phones".
To sum up: Fake, viral, ad...