There's nothing nitpicky about it. Most of the sound being generated by my system is in fact just the fan of my GPU at idle (about 1300rpm, almost twice as fast as the other two fans in my system). It's not easy making a system suitably quiet and fully capable -- you could always go with a cheap passive entry level card if you don't need or want a decent GPU. It's much easier now than in the past, but inevitably something has to give. You may not care about how loud your system is, but I actually put some effort into mine. Plus, it's not like you can't hear a system even with headphones on anyway; open back heaphones don't really attenuate any sound at all. I for one have been waiting on an appropriately quiet GPU -- I'd like some kind of hybrid system where the card's fan stops at idle and ramps up past a threshold temp, like my Seasonic PSU does.
The less noise your system makes, the harder it is to eliminate the remaining sources of noise. For some people a passive GPU can be a make or break part when it comes to keeping the roar in check. This particular GPU may not be appropriate for many systems, but passive performance GPUs are still going to be niche products for some time to come. Hopefully the next generation will be able to more ably pair performance with lower power/heat/noise.