I really do not understand how they are more reliable, like I really don't mate. Sorry if that's a stupid response in anyway.
This is my opinion from a combination of professional reviews, this website, hands on experience, and vicarious experience. No hard feelings if you disagree. This site would be a boring place if we all agreed with each other all of the time.
The CX430 is below average in terms of reliability. It does not hold up well over time.
The W1 430 is average in terms of reliability. It seems to hold up pretty well over time.
The Basiq 430 is above average in terms of reliability, and holds up extremely well over time.
I've said it a hundred times on here, but I have had to replace more CX series psus than every other brand put together. They have proven to be nothing but problematic and I thought the drop to tier 4 was perfectly warranted.
Of course even the best psus can be duds. I currently have a client that's mad at me because I endorsed a EVGA G2 750w and it died on him after just 6 or 7 months.