Personally, I'm all for other companies bringing the heat to the market. The more companies that are putting out quality units, the more competition there will be, the more innovation there will be and the prices will or should drop correspondingly due to that competitiveness. Plus, to get the edge, companies will need to offer features that the competition doesn't have, so quality and feature sets ought to improve as well.
The problem with that, is that most people just want "cheap", not "good".