I think a lot of concerns expressed here are valid, specifically fanboyism and anti-fanboyism. Personally i think its a good idea, as long as it is on a seperate section of the website, doesn't appear as main page articles, and all submissions are at least read by a tomshardware employee/article writer to check for overall quality/validity etc.
Personally i have to agree with tomshardware, there is so much gear out there and sometimes literally no info on it, outside of basic forum posts. If someone were to take the time to snap a few photos and give their impression in a clear and concise manner, to me thats better than nothing when trying to decide whether or not to purchase an item.