How would I suggest Apple grow their business?
*MEDIA- Since Apple makes relatively little on the media it sells, why not change the game completely and offer subscription content (while still using Fairplay); the media giants would love the recurring revenue (and therein getting them off Apple's back once and for all). Tie in HD television shows for a few bucks more, and they would increase their stranglehold on all things digital.
*iPODS- Yes, iPod is number one in digital media players (in terms of sales). With the subscription idea I've listed above, think of how quickly these little pods would be filled. Apple could tout newer iPods with greater capacities- or even wireless syncing of data & media. Everyone updates, investors are thrilled.
*iPHONE- Yes, Apple has sold a few million iPhones and that's great! But if they want to capture the market and start moving users to other areas of the business, they need to think a little differently. Look at Blackberry- they have separate devices for consumers and business/corporate users. Launch an iPhone for enterprise with a few 'must-have' Apple apps and features. If AT&T wants to renew their contract for a couple more years, force them to subsidize a new iPhone Nano- offering it for FREE to consumers (after applicable rebates of course). The Nano tie-in to otherwise stale negotiations will get this iPhone train moving much faster.
*WEB- I don't know why Apple doesn't try to corner the "creative" aspect of the web. Yes, Macs are great for doing creative work through their elegant interfaces, etc. but the web is where everyone is at. Launching a portal that offers a hodgepodge of Mac style YouTube videos (from iSight cameras of course), Online streaming of iTunes subscription songs/video, and an online based Dashboard would give Apple a great chance to make some serious money. Tying the web experience that they would now control, into their own OS would further adoption. Spotlight with ApplePortal.com search anyone?
*MobileMe- Cut the price in half, offer more storage with any Mac purchase (This fosters old-time Apple loyalty). If you want it after you buy a Mac, regular price.
*MID/NETBOOKS- Netbooks seem to be all the rage lately. However, considering that they have razor thin margins, I would suggest that Apple ignore the market. I may be wrong, and time will tell but look at other trends, hybrids and subcompacts were greeted with 2 year waiting lists when gas was $4. Now? Toyota is reporting fewer sales of these types of cars. Netbooks are great for the market, and if this trend continues for more than a few quarters, Apple should reconsider it's stance. But with low processing power, cramped keyboards (for some) and small screens- you simply cannot have a first class experience on a Netbook type device. Instead, Apple should roll out ads, highlighting simple tasks that the iPhone and iPod Touch can do. Or, cleverly use the 'I'm a Mac' type ads to poke fun at the Netbooks while the Mac type guy- with a swipe of a finger is sending mail to the PC's Netbook while he fumbles to read it on the small screen. When this recession ends and consumer spending returns to normal levels, the Netbook trend may change.
*MAC- Bring back the Mac! Seriously, Apple has Macbook, Mini and Pro series but what ever happened to Apples' Mac, sans any witty monikers? Apple seems to have already relegated themselves to selling a Mac with no screen (Mini), so why not sell, Mac- a Mac with a Quad Core processor, decent ram and dual hard drives for a couple hundred less than iMac? This would be a great way to capture market share, if they put their heart into it at least. Imagine a grand scale ad campaign harking back to the famous ad of the 80's, introducing our hearts to the Mac- it would be great.
*OS- While others on here think Apple should open the OS up to just about any computer or device, I have to disagree, for now. Look back at the Vista launch, numerous driver issues and hardware incompatibilities. Top tier vendors and partners of Microsoft publicly berated the software giant for lack of time and resources to optimize their wares for the OS. Apple sticks to a specific set of hardware- ensuring that the devices "just work" (it's more than a gimmick, they really do work), all the while optimizing the hardware for their software. Simply throwing out their OS into shark infested waters would not be a good idea. Covering more price points and finding new ways to capture customers will be key.