Agreed. Any $30 cooler is going to do pretty well. Plenty of alternatives from BeQuiet, Cryorig, ThermalTake, Scythe, if you don't quite like the look of the deepcool.
I happen to have used on one a i7-4790 in place of a stock Dell cooler, it worked rather well, though the stock cooler was adequate as well. Definite noise improvement.