I was recently faced with the same dilemma and chose the R9 390. Here is why:
-The 390 offered much better value. They are cheaper than their 970 counterparts. In the more recent benchmark testing I saw, the 390 edged out the 970 performance wise most of the time at 1080p. Kick it up to 1440p, and the 390 was noticeably ahead. This was comparing stock to stock, and overclock to overclock. With the 390 being 10%, there is a huge gap in value between these two.
-More future ready. It bothered me what I read about the 970 really being a 3.5gb card vs. the advertised 4gb. Honestly, I haven't seen any of my games get over 2gb so far, but it really is pretty shady that they would advertise 4gb and then I guess, hope no one actually pushed it that far? What's that all about? With 8gb of RAM, it seems that AMD was more forward thinking in the 390. Who knows, maybe we find out one day the 390 only really has 7.5gb! That said, I will have likely bought a new card long before I ever get a game that would use that much Vram, but it's not hard to see need over 3.5gb.
What made the decision tough:
-I have a 650 watt psu. There has been a lot made of having to have a 750 watt or better PSU to run a 390. Thanks to this website, I educated myself and learned that amps on the 12 volt rail is what really matters. Doing some research and a little math, I learned that my PSU could absolutely handle the 390, and so far, that has been the case.
-Heat. The 390 is hot, is what it is. That means a little more work on the part of the owner to monitor temps and make sure you have optimized your air flow. If you want to plug it and forget it, the heat is definitely and issue to consider.
-Drivers - This was my one, true hand up in the end. Currently, I am running Windows 10 with the newest Crimson driver and I have had 0 issues. Please note that I currently play some older games and not the most demanding on the GPU, but I have had no problems so far.
Overall, I felt like I would get a good card, regardless of my choice. I think that still holds true. This were just some of the deciding factors in my recent journey, so hope they help.
🙂
Please note, I am a recent crossover from console gaming, so I am still pretty new at this.
This video was a pretty big influence on my decision. This is only one source, so treat it as such, but I felt like there was some good data here.
https://youtu.be/k9cKZiJw6Pk