When I read the rumor about the FX series branding being retired, I thought it was a marketing thing. But now this is saying that "APU" and AM3+ are retiring as well. Just sounds like AMD may be getting a fresh start with a more concise lineup. Intel's lineup is very straight forward, i7, i5, i3, Pentium, Celeron, Atom. I believe AMD will be doing a similar thing, all CPU's will have an IGP across the board except for models specifically named as not including one. This would save them a lot of money on fabrication, make 2 lines, test the CPU's and name them accordingly, instead of the 3 lines they have going now. Will be interesting to see the new naming scheme.