Report: AMD Working on Radeon R9 280 Graphics Card

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I'm still curious why the hate over the rebadge. Nvidia does the same thing, I'm still impressed that the general consumer is letting both companies get "away with it" and equally impressed that GFX cards are sustaining these days. You won't see the true innovation in what either companies cards can handle until 4k/8k resolutions become a standard, you get people buying more 3x or 6x setups, then the real horse power produced from either red or green side.
 
I'm still curious why the hate over the rebadge. Nvidia does the same thing, I'm still impressed that the general consumer is letting both companies get "away with it" and equally impressed that GFX cards are sustaining these days. You won't see the true innovation in what either companies cards can handle until 4k/8k resolutions become a standard, you get people buying more 3x or 6x setups, then the real horse power produced from either red or green side.
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They get away with it because consumers don't have a choice but to go with it. If you want a GPU now, your choices are what they are, right now that mostly means a re-badged card. One would hope that re-badge generations of cards are mostly just buying time for the companies to innovate and bring something really new in the next lineup. As in, the Radeon 6k series was a tweaked re-badge of the 5k, the the 7k was a whole new arch. I'm not saying the 300 series is a new arch, but I'd think that with the die shrink, there will be at least some optimizations. In my opinion, re-badges are just to buy themselves some R&D time and to appease the yearly upgrade/instant gratification people that cant wait for something actually new.
 
Radoen R9 280x priced at $300? Where the hell is this at? I seen them well over $400 the only time I say the card at $300 was the day it first came out.
 

SCRYPT COIN miners drove them up

I don't see why so many people fail to get supply and demand
 
With the people complaining about AMD rebadging their video cards, remember Nvidia is just as guilty as well. And yes, I do agree about the comment made earlier that there is just too many different revisions of video cards made by both companies anymore.. AMD is ghz this or X that or whatever else and Nvidia is Ti this or Boost that or whatever else they feel like. Seriously, is $10 too much of a price difference to not go with the higher end class of a series?
 

It depends on how much of a price and performance difference there is between models.

If you look at Intel, they often have 3-4 chips 200-300MHz apart from slowest to fastest (less than a 10% spread or 2.5-3.3% per performance bin) at the same god-damned MSRP. That seems just plain nuts. Just about anyone given the choice of nearly identical chips all priced within $10 (~5% at the typical $200 price point for the i5 series not counting MicroCenter killer deals) of each other will pick the fastest model of the lot so why bother with such a degree of micro-differentiation? They often have 8-12 models within a range but only 3-5 of them usually look truly relevant. Wouldn't the whole supply chain get much more efficient if they quit splitting SKU hairs in three or four same-priced model bins?

I really wish Intel would quit binning in 100MHz increments. That's just plain silly when CPUs are running at nearly 3-4GHz - even more so when multiple speed bins share the same MSRP.
 


most people complained when both company do it. i dare to bet most people also doesn't like it when nvidia do their rebadge.
 


Tell me about it. :heink:

Nvidia and AMD did EXACTLY the same thing this gen and yet people till still tend to hammer or one or the other.

Crazy how blind people are...
 


for some cases it is fanboy defending their respective company 😀 . they bash when the other side do it but ready to defend their fav company with all their might when their side do the same. some other might not be fanboy but they debate who does it better or does it worse. for example: "they might rebrand the card but at the very least they sell it at cheaper price..." . and so on 😛
 


But that last reason can be decent. Like with the GTX660ti. Increased bus to 256bit AND dropped the price by almost 100$. Now thats awesome.

AMD did the same thing with the HD7970 and R9 280x(other than memory bus size change). Before the cryptocoin craze obviously.
 

And now we have the R7-265 officially marking AMD's entry in the lower-midrange 256bits space.

Considering how fast AMD's IGPs are becoming, that had to happen sooner or later. This is at least one product cycle earlier than I expected though.
 


Yeah we can finally see APUs integrated graphics pushing the discreet GPU industry. Eventually the GT630/640 or even GTX650 class of GPUs and similar AMDs being pushed from the market completely.
 


Key words :
"Eventually" and "class".

Make your own assumptions. :)
 
I'm still running a 4870. I look at 3 year old cards over $300 and just don't bother.It seems for reasonable price for performance, it'll take an A10 or something the cryptocoin people don't want.
 
Bitcoin miners are already dead. LTC miners are also done or AMD cards would NOT be in stock now, but alas, all are last I checked. The fact that AMD made basically ZERO on gpus (except what was in consoles netting about 10mil x $12 each or so making 120mil profit) over xmas Q means they've been on the shelf for a while.If AMD's cards have been selling like hotcakes, they would have made more than JUST console profits which easily account for about 120mil which is about all they made this last Q (though other stuff robbed from it bringing it down way below 120mil in reality). The numbers don't say they are selling cards that well at all. NV who is losing money on all tegra so far, still made $146mil in profits on GPUs alone (all gpus total) so they really did sell some cards as gpu was UP for them and not basically break-even like AMD (again removing console profits, leaves next to nothing on profit as their income statement shows). GPU's can't be selling well or they would be making far more than what we can conclude is console only profits. So with NV up and pc sales down 11%, either NV is stealing AMD gpu share or the gaming market on PC's is growing fast enough that NV can add revenue/profit without affecting AMD. Either way though, AMD isn't selling out as this mining crap statement would suggest.

Maybe prices are still artificially high hoping someone will still pay xmas mining prices, but that party is over and they need to adjust or AMD will just bleed to NV. After all, at roughly equal pricing, NV is a hands down winner.http://hardocp.com/article/2014/02/10/msi_geforce_gtx_780_ti_gaming_3g_video_card_review/OC card to OC card NV wins almost everything hardocp tested by ~20%. Make it two regular models you get the same thing. AMD either needs to call OEM's and tell them quit charging so much, call newegg etc and say the same, or they just need to fess up that their cards can't be made as cheap as their REVIEW MSRP promised.Mining isn't saving AMD's gpu line. Get over it, that is for ASICS now. Even if you buy now and mine 24/7 for the next 4 months (which will have LTC etc Asics out that can be used for multiple currencies) you won't get your money back or even 1/2 of it no matter the price. Quit saying this is a good idea or even a situation to ponder. It's not and as income statements show (both AMD and NV's) it isn't happening at all now as EVERY card is in stock.NV has to be stealing something or AMD wouldn't be making ZERO on anything but consoles. Every time I've checked newegg/amazon all cards are in stock for the last month. That can't be if mining is stealing them all, or if AMD constantly restocking them so fast as they go out of stock, why are they not rolling around in profits well above the 120mil we can account for in consoles?

The math isn't adding up to mining and out of stock. They're all IN STOCK and AMD has NO profits from gpus that are NOT in consoles. Explain to me how mining is selling cards they make no money on? Please explain the income statement if they're selling like crazy but all in stock. :) I've explained it many different ways here (basically all just repeating info different ways...LOL) so hopefully everyone gets it. They can't be selling like crazy.

Edit to fix P's. Why is the comment section still ignoring CR's on paragraphs?
 


Considering how many people on this site bash NV for rebadging anything, your hair should be on fire right now over AMD doing it 😉 Ask yourself if you've complained about NV doing it before, or if you would if they did it right now? If the answer is yes (and for many users of tomshardware it is a resounding YES), by all means freak out now. :)

If you're like me and couldn't care less, I just avoid them and buy REAL new cards no matter who it is, then who cares move along. Everyone does it. Either complain all the time for both sides, or just don't complain at all.
 


If APU's were doing anything different than before GPUs sales would not be good. NV had a great quarter in GPU's. As APU's improve we just pile on more effects, higher resolutions, new monitors etc and they become just as moot as they were all the previous years. They have gained nothing and in fact little ARM crap with NO discrete cards or x86 at all, have stolen 21% of ALL notebooks. The low end here shortly (all of APU territory, for both AMD/Intel integrated junk), will be called the ARM end. :)

IE if you clocked even just A15 today at 3.7ghz/4ghz turbo (kaveri 7850) their cpus would be VERY good. Slap a kepler or maxwell gpu on those with A57 instead of A15 and these are going to be neck and neck with desktop APU's like kaveri. I'm assuming a desktop variant would have more SMX's on board than a single 192 core kepler in K1 as they have a 500w box to play in instead of 5-10w envelope total. IF you think the 21% of notebooks stolen by arm is bad, wait until you see a 20nm desktop A57 part with something like a few SMX's from kepler on it (like 7-10 of them, as a 65-100w chip has far more room for SMX's right?). Everyone who does NOT need pro apps on windows can switch without even knowing just like the 21% of users on chromebooks. These people (80-90% of the world?) just play games, browse, email, play some youtube/netflix and very little else. These people don't need x86 or WINTEL.

Hardcore users will of course have a PC for a long time to come, but that can change if AMD gpus get weaker and NV can at some point block Intel from using their cards like Intel blocked them from producing chipsets for their latest cpus. This is Jen Hsun's goal and he has Valve, Google, Amazon, Apple, Samsung etc helping to ensure linux, opengl, android, chrome etc become decent Wintel replacements. If games stop being made for directx, and instead opt for opengl (easily ported everywhere in days or weeks) WINTEL will only have pro apps to keep you. Andoid is already almost to 4GB (samsung's next phones will carry their new 4GB modules coming shortly), so even apps will be ported or created using A57's power with far better gpus and probably 8GB+ around the corner 2015. Most people don't have more than 8GB on a PC so 2015 these little arm guys will nearly be at parity with most PC's if NV puts discrete on ARM desktop boxes and notebooks right? AMD clearly will have to follow further weakening the Wintel position. ARM is clearly making progress on taking on Wintel machines (21% of ALL notebooks already), but Intel shows no sign of taking out ARM (so far?). If this keeps up much longer Wintel is in serious trouble.
 


ROFL. Not my problem Tomshardware can't make the comment section recognize paragraphs. You are a regular here and would have to know this happens routinely. Nice though that you make no effort to form any rebuttal. Says volumes by itself.

Who is nopony? You comment on paragraphs I have no control over (without going into the forum and correcting tomshardware's comment section issues), but can't spell check your crap? Let me know when you can attack the data with a decent rebuttal, instead of me personally :)
 


You mean TOO many assumptions? You have no grammar ground to stand on so just go away or do a decent job of showing a rebuttal to these supposed assumptions/ghosts/conspiracy theories you're claiming I'm making. I see nothing from you but complaints about ME. I gave reasonable explanations for what is going on with AMD pricing, and NONE of them suggest MINING. The income statements don't lie. The only question is who is taking the extra dough from the cards, or are they NOT selling like their income statement shows. The rest is CLEAR from income statements and sales of consoles. NO theory. Reality.

We know 8mil consoles were sold before their quarter ended and at least 2mil were either in transit to MS/Sony or in house already being boxed up for MORE consoles on shelves now. That is no theory, it is reality. What part of this simple math do you not get? AMD has said low double digits now on console APU's (you'd say 15 if it was mid double digits right?) so we have to assume 10mil x ~12 a chip which is equal to AMD's roughly 120mil profits. So simple math shows I'm right. Even if you say the 2mil wasn't in transit or already in sony/ms houses, you still have 8.2mil x $12 or so. Still roughly ALL of AMD's gpu profits. If AMD was selling out at xmas and only making 20mil profits they are complete idiots right? Translation, they didn't sell as well as people like YOU assumed. Mining isn't helping. Get it? NO market share was taken from NV and they had a great GPU quarter. Go away or prove me wrong and quit wasting our time.
 
Uhm all I see is someone looking for a fight, I was not complaining in the least. Only saying that most of your comments are based on too many assumptions. If you find that insulting and a reason to fight, then so be it.

I will not be obliging.
 
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