Consider this… Steak = Software and cow poo = DRM, DLC, Online only, origin exclusive etc...
EA is a great steakhouse. They buy only the highest quality beef and everyone rants and raves about them. Their business is a raging success, and even the ranchers that supply them with beef are loved by the consumer.
Then one day EA decides that they can make a ton of money if they start selling the cow's poo as a side dish. They season it and cook it to perfection, but the customers are appalled when they see it and many refuse to eat at EA's steakhouse anymore. Many customers continue to eat at EA's steakhouse though and just refuse to order any dish with cow poo.
EA charged their customers so much money for the cow poo side dishes that they had record profits so EA decides to start buying all the ranches. With all the ranches owned by EA steakhouse there was no choice but for the customers to eat at EA’s steakhouse.
Now that all the checks are in place, EA decides to go full swing with its cow poo sales. They now include a cow poo glaze on every dish and a side of cow poo comes with every meal. The customers are appalled by what is on their plate, they attempt to return the meal, but are shown the asterisks pointing to the terms of service. "No Refunds." The ranchers begin to despise EA steakhouse for making everyone think steaks are poo, but they are owned by EA so what can they do.
Customers are still coming in because EA steakhouse is the biggest steakhouse around, and not all of them realize they are eating poo so EA continues to sell it. The ones that find out they are eating poo vow to never touch anything of EA’s ever again. With declining sales EA decides it needs to close many of its ranches and restaurants to stay profitable.
To this day they still refuse to remove the poo from their steaks.