I don't know how I feel about this, like many other commenters on here. I have had both Asus and ASrock boards. I've had all good experiences with ASrock, my current number 1 desktop is ASrock Extreme 4 Z68 which I really like. I've had mostly good experiences with Asus also, but a few bad ones too. Overall I think it's bad. But if it does happen, maybe Asus will be smart and kind of leave them alone and let them do their own thing. If it has to go down, the dynamic I would like to see would be ASrock for the low and mid range ATX and Micro ATX boards, have them do the mini ITX boards, then have Asus concentrate and make the ROG super high end boards. But mostly if it happens I hope Asus leaves them alone and realizes they have a winning business model and lets them do what they want.