[citation][nom]dickcheney[/nom]If you know your stuff like I do, why are you going to a brick and mortar store to buy a CPU in the first place? Tigerdirect, newegg and NCIX. Store are for OEM retail computers.[/citation]
because by the time your parts arrive his customer is already using their computer for 2 days.
also you don't have to worry about your hard disk package being dropped 8 feet off one conveyor belt to the next at each distribution center with usps ups fed ex.
also microcenter kicks new eggs/tigerdirect/nciz/pricewatch butts on prices of certain core components like cpus by $30-$50 consistently every day among a few other items microcenter will not ship cpus however so it forces you to go to the store.
i don't mind, the nearest microcenter for me is only 15-20 minutes away (traffic determines my route as it's only 12 miles away)
also you get to touch and feel and see or use most products on display, for things like cases and cpu coolers, digital cameras, speakers,mp3 players any gaming device - pc and console that is a huge deal. also alot of the new games are demo'd on mid range to optimal rig configurations you can walk up to and try them out and monkey around with the settings to get an idea of what you need to be able to play those games as well as how great those games are to play and that is 1/8th of the store devoted to a gaming area, the monitor/tv/display area practically everything is plugged in and playing stuff like movies, sports or games you can compare everything and see how well it is, just like sears/best buy/walmart except some of it is set up just for you to play with.
most items are only a couple dollars more to $50 (27"+monitors) more then newegg anyways and they always have the same rebates the e-tailers do and they will pricematch and beat any e-tailer's current price specifically newegg/tigerdirect.
they also offer assembly and testing for a nominal fee, you just have to buy the parts and they slap it together and even over clock it for you if you so opt. so even your grandmother can come out with a fully optimized rig and not know a thing about computers.
returning merchandize is also faster then waiting a couple days and replacement means not waiting a week and for less gas money then the price of all that shipping if you live within 100 miles.
that's a hard thing to beat.
in fact i would even be willing to talk to a microcenter manager just for chris angelini for their toms
http://www.tomshardware.com/system-configuration-recommendation-51.html section test rigs that you can recommend to your friends and family online and they can go get if they live near this up and growing chain store for the questions he's answered for me.
one thing that i hate about this store is that 1/4 of the store near me is devoted to iCrapple products.
staff is usually short handed except for peak buying hours but almost every one of these people is smarter then geek squadies, but then again i am in minneapolis, home of the original geek squad and these guys are probably either the founding geek squaddies kids or little brothers and sisters, point is the sales people know their stuff and have no problem showing you how everything works and telling you how it works.
they aren't perfect tho, i tripped one salesman up (a shady ex circuit city salesman i knew) on a direct lie involving nvidias two 460's 768MB, 1GB models and starcraft2 benchmarks from toms trying to pass my friend off on the 768 model using the 1GB benched chart for his 27" monitor and his 46" tv playing starcraft2 among his many games. when i hotly contested the sales rep claim and the discrepancy in the chart and the models even the page (7 i believe it was) part of the chart they didn't print that pointed out the 192bit memory bus on the 768 mb model vs the 256bit bus on the 1GB model issue tom's pointed out between the performance differences and microcenters lack of the 1GB version which me and my friend came their to buy a pair each to sli. even the AMD rep at the store gave a chuckle ( yes actual reps show up at these stores for a week or weekend on product launches to talk to and train microcenters sales people).
i don't know about you but i've always got 2-7 customers a month who don't want to wait 3 days for me to get parts and test it for 24 hours just to save $100-$200 and i don't buy from microcenter enough to qualify for a mass system builder discount of 10%, just enough for the sales people to remember me before the new batch of sales people changes every year when they get their IT degrees.
also the in-store tech clinics are great for hand on learning software i do not use enough to be adequately familiar with.