Good to see Nvidia isn't blind. AMD has been very aggressive this generation--releasing first, updating drivers to win back the speed crown, offering far more SKUs to serve different population segments and of course the bundles. In a lot of ways, Nvidia made better cards, lack of backplate not withstanding, that are more efficient from a power perspective, feature PhysX as opposed to Havok/TresFX and sound less like a vacuum cleaner--but who cares about that when websites are calling the 7970 line the fastest and they have oodles of free games? The Titan is not a suitable response, maybe the 700 line will do better.