I doubt anyone cares too much about power consumption when it's 160W or 115W. The difference in electricity bill is marginal at best. If both 7600 and 4060 cost the same and one is faster people will go for the one that gives them more bang for their buck.
for first country place maybe don't give as much, but for third world. Yeah That's can be A HIGH sensitivity area. You have to think people who lives in shift places tend to be more in front a screen.
Global and US-based data on daily average screen time statistics, exploring regional and demographic differences.
the power need for the graphics here 1/3 price over year if you gaming like a maniac