Selling Lawsuits AMD Vs Intel

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Ive heard of a WW website...


I bet your on it....
 
Couldn't help but laugh when I saw the AMD site with the friendly looking mob holding up the "fair and open competition" sign. Personally I think the cpu market is plenty "fair and open", it's just that AMD simply is not good enough to compete.

It really makes me disappointed in AMD to see that they stoop to legal action to make money, as opposed to just making good processors. They have lost integrity as a company.

 
The thing about stooping is, it wont pay off if it isnt true. So if Intel is found guilty? Will people then concede the fact that a company with far superior resources and abilities stooped so low as to illegally hinder a much more under resourced, smaller company? And if so, which is the worse? Who knows how itll turn out, but Im hoping our judicial system finds truth, and not just hands out other peoples/businesses money
 
I cant believe some people are actually blaming INTEL for AMD making chips that dont perform as well. Or even nearly as well, for that matter.

Now I've heard everything.
 
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I dont give a arts rass which company gets my hardearned greenbacks. And if Intel is found guilty? Im just hoping they continue to make all their products with the quality and price weve all become accustomed to. Let the judges be the judges, and the facts lay where they will, in the end, I hope it doesnt change Intel, unless theyre guilty, and then of course for the better
 
 


Im sorry, but Im afraid I must disagree. This debate is one that resurfaces about every 4~6 months, usually re-ignited by the "look -what evil Intel did to AMD" fanboys. And the facts never change. AMDs current situation has nothing to do with any "dodgy dealings", alleged or otherwise, on the part of Intel. AMD put themselves where they are now, and they would be hard pressed to prove Barcelona and their process transition was compromised by lack of funds due to illegal actives on the part of Intel.

As has already been pointed out in another post, AMD was at capacity, and charging premium prices prior to the advent of C2D. What wasnt noted was that at that time, AMD was consistantly consuming overall market share, quarter over quarter, and rapidly approaching their goal of 30% total market. AMD cannot claim Intel denied them funds when:

A) Due to a lack of competition from Intel, AMDs products were so far ahead as to create high demand for them.
B) The high demand for AMD products was so great as to strain their manufacturing capacity
C) Market demand was high enough that AMD was able to drive/set market prices
D) During that period of high demand/prices, AMD was enjoying high margins
E) AMDs success at that time, AFTER the alleged wrong doing, was so great that they pulled themselves into "the black" and were showing profits well above operating costs and debt.
F) AMD was increasing market share
>>>>this last one has bothered me for a long time. How could AMD justify high prices by claiming they were at capacity, yet still expand their total share in a market that is constantly expanding? You cant be "at capacity", yet still produce more to satisfy an increase in market share. There are several possible answers to this.
-1) AMD yields were initially poor , but being constantly improved, thus allowing them to get more products to market from the same capacity
-2) AMD yields were good, and it was using its contracts with Chartered Semiconductor to cover the difference
-3) AMD was not really at max capacity, but only just getting there
-4) AMD simply lied about capacity constraints to justify high prices
---Im sure there are other possibilities, but whatever, you cant be at capacity, yet still produce enough to expand market share, unless the market is shrinking which we know it wasnt.
E) Finally, at the time C2D was released, K10 was not even in pre production, nor had it been publically speced/announced
F) The large debt AMD currently suffers was the result of the purchase of ATI

Prior to the release of C2D, AMD was operating from a position of strength, but only short term strength. Long term, their manufacturing limitations along with a constantly expanding market and the direction the enterprise/OEM segments were going(platforms) would have left them crippled. AMDs management recognized these problems, devised a plan to address their long term short comings and took advantage of their financial success at the time to implement that plan. They purchased ATI. The purchase of ATI was the solution to the long term platform/chipset problem ((((Contrary to the popular self centered 'enthusiast' belief, AMD did not focus on platforms for the home builder. They focused on enterprise/OEM because they are a business and enterprise/OEM is where the workstation money actually is, where the buyers are consuming 1000s to 10 of thousands of components a pop))))) Simultainiously, AMD was working to address their capacity limitations by beginning the process of planning another fab.

The purchase of ATI was a very wise move for AMD. Had AMD not purchased ATI, they would have retained a position of relative finacial strength (in the form free funds) much longer than they did, and easily through K10s developement, but they would have done so at the expense of their own long term viability. The catch is that in order for the purchase of ATI to work as planned, AMDs business/success would have had to continue on unabated, with increasing market share and strong margins. Unfortunately, for AMD, it didnt, and they clearly failed to anticipate the successful release of C2D. C2D was not the failure that netburst was, as many people expected it to be. It delivered on Intels hype, and it did so priced to sell.

Its quite possible if not probable that prior to K7 Intel did hold AMD back, however, looking at AMDs success since the advent of K7, in spite of any wrong doing on the part of Intel, (alleged or factual) about the only thing Intel could be succesfully accused of doing to hurt AMD was to develope a better CPU than netburst, the C2D.
 



Welcome back Turpit

AMD really have themselves to blame... Every AMD fan seems to be passing the buck and blame Intel...

Even if Intel did what they did with pc manufacturers, then at the end of the day they were only protecting their market place, which to be honest would you not blame them...

AMD got too cocky for their own good, just like the hare and the tortoise story... Intel came up from behind with out AMD noticing and slapped them to the floor..

Hector Ruiz and crew will go down in history as CPU version of the Phantom Console...

I cant see AMD sustaining for much longer as the ratio from AMD to Intel is widening.. Especially when they got some products out at last, they have just dropped 10% of their work force ( yes i know its crap times in the states at the moment) but AMDs 10% is 1600-1700 people. Intel's 10% is around 10000.

Even some of the hard core AMD fans are moving over to Intel...

Lets just hope that someone steps in and saves them so that we dont pay prices which Intel will want to command..

In anycase how long does a X86 licence last for... Do they get it for the length of the companies life...
 
It's time for a history lesson.
AMD's suit was filed just after Intel had been found to have contravened Japan's anti-trust laws. The A64s had been in production for just over 2 years. The opteron was growing slowly, but had less than a 10% market share. The A64s were going nowhere. They had the same marketshare that the athlonxp chips had had.
Fab 30 was slogging along at ~ 7k WSPM.
Filing the suit put Intel under a lot of scrutiny.
In the six months following the filing, A64's market share jumped to 24%, while opterons crossed the 15% barrier, and AMD actually sold a recordable market share in laptop computers. Fab 30 was closing on 20k WSPM, thier theoretical limit, but fab 36 was just around the corner.
Turpit, any time you get above 75% of theoretical, it's acceptable to say you are at capacity.
With a few re-alienments, fab 30 was actually able to do almost 30k wafer starts per month, for the last few months before fab36 came fully online.
During the first two years of A64, Intel's anti-trust tactics screwed AMD out of about 10%+ of market share.
Maybe that extra $10B would have helped AMD's purchase of Ati. There might even have been enough to help out with R&D.
 



The losses are compounded down the line - its not a linear relationship. If AMD had enough income to open up FAB 36 a bit earlier, they would have had even stronger income. Its a snowball effect.




Endyen has pointed out just how near "capacity" AMD were for a considerable time period.
 



<Inserts joke about "Brits can't be all bad 'cos they're at least half right>


<Opines in that this case which half is which remains very much open to interpretation>


<Grins 'cos he basically p*ssed off everyone in one shot> :lol:




Oh - On topic:

(1) I agree that Intel is/has been rather predatory and less than diligent about business... niceities. I opine that, given the means/opportunity, their green counterparts would do the same thing.

- - Having spent time in a highly competitive Sales organization, I understand why maybe a little better than some others might.. Make Quota?? Stay Employed. Don't?? and well... you don't. Not perticulary pleasant, but it makes for some highly motivated individuals. Individuals who will do what it takes to make the sale.


(2) Shame on AMD for making it possible/easier for Intel to do it. Sitting on your butt making refinements is a *bad* choice in the technology arena. Perform or Perish, and hype/fanperson~ism aside, AMD haven't made good. Good enough?? Perhaps. Add in the.... delays... in making good on the cash expenditure involved in the ATI aquisition and Intel's job was easier.

I agree with an earlier poster that proving Intel's aggressiveness has hurt AMD in the light of AMD's own fiscal and performance missteps won't be easy. But lawsuits are a fact of business life, so... <shrug>

 


Or AMD could have not decided to spend ALL of their money and a large loan on ATI and put that into Phenoms R&D. Obviously since they decided to purchase ATI, Barcenlona obviously was through with R&D. AMD is not so ignorant and stupid to put themselves in a large debt to purchase a company and let their R&D suffer while having a rival companies product dominate the market.

Phenom not performing is all AMD's responsability. Even if they had the extra $10B it wouldn't have changed that because no right minded company would even think of purchasing another company a risking their main product line. The fact is that Phenom/Barcy just wasn't what AMD was expecting it to be.

And Turpit, +1BILLION points for one of the best thought out, detailed and written replys on this thread.
 

Don't agree with you on some points there... (I do on some and as such have deleted them, as there is no point in me reiterating the same points :))
Firstly, yes AMDs products were better than Intel's, but this isn't a question of who was better. The discussion is with regards to OEM rebates, meaning that the OEM would be tied to Intel chips. The fact that AMDs chips were better, is neither here nor there.
I have no idea (and I'm sure no-one outside of AMD knows if they were running at capacity or not) whether they were at capacity, but if OEMs had been using them, do you not think they would have contracted out CPU manufacture to another company, IBM perhaps?
As construction costs are not released (AFAIK) then how could you make a judgement on how much profit they were making (on the admittedly expensive chips). They may have cost a lot to make and hence the high cost was to cover overheads? They were only able to really access a small part of the market with the OEM rebates, so enthusiasts were stung by high prices as they couldn't make more chips to lower costs...
I personally believe that OEM rebates did exist and as such have assumed in my above comments have assumed that they did exist. If the playing field had been level, AMD would have been able to sell to the OEMs, where their name would have become more visible with consumers with their better product. If that was the case, they could have made more money producing more chips (as I said, regardless of whether they were at capacity or not. They could have contracted manufacture out) and been in a stronger position prior to the launch of Core 2. As you said, I doubt an extra $20bn. would have aided R&D with Barcelona, but it would have helped their long-term financial situation though!
 
As they say, timing is everything. If at the time of the filing, AMD was being held back, then thats whats pertinent, not now. If they had opened their doors earlier on their new fab, then they could have dedicated more money into their R&D. If you dont keep this in context, you can make it look like anything. Remember, 90% of statistics can be manipulated 50% of the time, and time is what were talking about. Since some have manipulated the pertinent time/activities to show what they want for an outcome, then let me do the same. AMD doesnt/isnt affected by Intels possible misdoings, their R&D goes great, and they release the Barcy early, before C2D, then the C2D wouldnt have had the impact it had.. Just switching when things actually happened can lead to disastrous ends. Im sure, when this is all ironed out, the judges and the lawyers will be in context, unlike some statements here, and theyll find whats really happened, not a mess of statistics that are out of context. And if Intel is found guilty, so be it. Whats the big deal? People act like if they are found guilty and liable, and have to recompense AMD, that this is some sort of tradgedy. Well it isnt, its just called business, and sometimes in business, things arent fair on either side of the aisle
 
Maybe I missed a post or misread the article, but I dont recall the suit being that Phenom sux because Intel is mean.

Intel is being sued because they broke the rules. Period. When you break the rules, someone is gonna blow a whistle. If it can be proved that Intel payed OEMs to use there procs, then Intel should have to hand some of that phat cash over to AMD. I dont care if Netburst outperformed A64 2:1, if Intel was paying people to use it, they were wrong.