This is actually what the VR market needs right now: a heavyweight like Sony utilizing their install base and pushing VR experiences to the masses. Hopefully they will keep up the in-store demos. I'm convinced there just is no other way to get new potential VR users on board and expand the market, other than getting people to actually try VR...whether it be PSVR, Vive, Rift, or whatever. I demoed a Vive this past summer and I will, without a doubt, be buying a Vive this Christmas (been saving my pennies). Just one try and now I want all of my family to try it, even if only to see their reactions. I just cant understand why HTC stopped doing the in-store demos so quickly for the Vive (< 1 month). There are no commercials, youtube videos, or review articles that can actually convey the experience of being "present" in a VR world. All VR companies really need to push hard on the in-store demos as an advertisement strategy, and hopefully Sony can afford to continue to do so.