I think they're a couple years too late with this. It will certainly dominate the inexpensive sub $30 N300 offerings but how many people are really rushing to buy from that segment rather than wait another year for the good sub $30 AC routers to arrive?
What you fail to consider is all the non-technical people that need a router now, either because their old one died or somebody told them they need one. They won't know or even care what the specs are, since that's beyond their knowledge or interest. All they want is something cheap that they can hook up and forget about. That's a very big market. Somebody like that isn't going to wait a year because something they don't know about is coming next year.